by Keith Keller | Apr 27, 2016 | GUEST BLOG POSTS: Social Media & SEO
FINDING SHELTER IN THE STORM Guest Blog Post By Mark Lupul (Profilze) Has it ever occurred to you that social media is like a storm? But storms aren’t all that bad are they? After all, witnessing lightning strikes and the rumbling aftermath can be a beautiful thing. Take Aaron Gordon, for example, when he mesmerized the world at NBA slam dunk competition or when International Women’s Day saw the internet blow-up with Kim Kardashian’s and Emily Ratajkowski’s selfie. I’ll guarantee that you’ll witness stuff you want to see and stuff you don’t; and regardless of how desirable this content is, you’ll be overwhelmed by the amount of it. Social networks are in business to feed you information or junk, rather, in all shapes and sizes. That is until a genius discovers an algorithm that reads your brain that gives you the junk you actually want to see. For now, it’s difficult to get your content so you better open up that UmbrELLO (see that Ello reference?) and embrace the storm. What Google’s CMO Has To Say About The Storm The other day I attended a digital marketing conference where I had the pleasure of listening to Fab Dolan, the CMO of Google Canada. He shared some fascinating and candid stories about the digital marketing industry. One particular nugget that stuck out was his assessment of how we go about digesting the web. He shared that he gets a ton complaints about YouTube’s videos. People are always concerned about the amount of junk and perceivably low-quality content being uploaded. Why would someone use a website that has one...
by Keith Keller | Nov 1, 2015 | GUEST BLOG POSTS: Social Media & SEO
7 Fantastic Tips To Build Your Blog Audience Attracting traffic to a blog or a web site is challenging enough. So from the very beginning, when visitors coming to read your blog, give them a reason to stick around. Here are seven vital ingredients for building a successful blog with a loyal following. 1. Publish Regularly. As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays and Fridays, that’s when they will come. 2. Stay on Topic. Stick to your niche. If your blog doesn’t have a niche, give it one. Readers like blog’s that are focused on a particular theme or topic. If you have no theme and just post about anything, then readers are less likely to become passionate about your blog and will probably move on. 3. Use Meaningful Titles in Posts. This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines. 4. Interact With Your Readers. Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers. 5. Highlight Your Best Posts. Don’t let your best posts get lost in your archives. It’s always a good idea to link to your best posts from a ‘best posts’ category on the main page. 6. Provide Good Navigation....
by Keith Keller | Sep 23, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
THE IMPORTANCE OF BLOGGING FOR SEO What does blogging have to do with SEO? Blogging is a wonderful tool to create new or fresh content for your website. Thus giving it an updated feel. After most websites are created especially if you are a service you don’t update very often because there is really nothing new to update. So faced with a challenge of keeping your service in front of customers you have to do other things. Enter the concept of blogging. Originally blogging was a web-log. Reminiscent of the Sci-Fi show “Star Trek”. Entries were created daily, many were technically journals. The blogger would talk about their product launch,opinions and sometimes challenges with coming up with content. Blogs were also used a method for customers to understand what a company was doing, and to virtually meet the key players within a company. Clearer Thinking On Blogging Then blogs evolved into a collection of articles. Again, that format is varied now because bloggers are taking on a more conversation type tone and their topics are just as exciting. To make a blog post effective, use the same steps to create a web page, make sure that the title of your blog post has all or some of your keywords. Just like on your web pages you want to make sure that your keyword is used at least 3 times throughout the post. You can also use variations of the keyword another 2 times as well. You can bold,italicize or underscore your keywords as well just for the extra emphasis that those are keywords. Since photos are the “rage” and...
