by Keith Keller | Apr 20, 2016 | GUEST BLOG POSTS: Social Media & SEO
LIFE AT THE OUTPOSTS Five Reasons Why Your Blog Needs Outpost Exposure Guest Blog Post By Chaenara O’Brien As Keith Keller and I discussed what we’re calling “The Outpost approach,” we couldn’t help but be intrigued by the daily evolution of blogging and how contagious it has become from being somewhat irrelevant just a few years ago. In 2015, Hubspot identified four insanely impressive blogging stats which showed just how blogging has planted itself as an integral puzzle piece in the bustling world of inbound marketing. B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. By 2020, customers will manage 85% of their relationships without talking to a human. From ideation to publication, the reality now is that anyone has a shot at being the next Ernest Hemmingway and using publishing platforms or ‘outposts’ such as LinkedIn Pulse or Medium, can help you do that anywhere, anytime. Mashable, VentureBeat, and The Huffington Post have rapidly evolved from singular guest blog posts to entire web communities mainly because blogs are very much like personal conversations, making it both relevant and enjoyable to a globally expansive readership. Five Reasons Why Your Blog Needs Outpost Exposure (1) Network Relevance Owning a dedicated blog should be a primary tool in your personal brand development kit for the long term. However, using ‘outpost’ platforms can kick start your content marketing ‘engine’ with engaging those who already deem you relevant in their circle of peers and subscribed content such...
by Keith Keller | Feb 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
GUEST BLOG YOUR WAY TO SUCCESS Social Media Rockstar Tip By Karen Repoli Sharing your knowledge on other peoples sites is actually a fantastic strategy to help your build your own brand. That means making sure that you create and maintain active (and mutually beneficial) relationships with influencers in your field of expertise and add value to their community. In return they will usually allow you to place links to your material at the bottom of your articles and they will share them with their “TRIBE” on Social Media. Classic “WIN/WIN” How Often Should You Post? Ideally, you should be writing something everyday or so, but if article writing is not a passion of yours, make that “as often as possible”. There are other ways to contribute as well of course (Podcasts - Videos - etc) but article writing is still a great strategy for building authority. Don’t underestimate the power of regularity here as an effective part of your guest blogging strategy. Simply do as much as you can as often as you can. It all helps!! Meet Karen Repoli Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified. Karen’s practical, proven systems help entrepreneurs accomplish their business goals. Karen is passionate about helping motivated entrepreneurs so they can manifest their brilliance to the world. She is the...
by Keith Keller | Dec 18, 2015 | GUEST BLOG POSTS: Social Media & SEO
BUILD YOUR BRAND WITH GUEST BLOGGING Fantastic Guest Blog Here From Ann Smarty The concept of spending time and effort to write for someone else for free may seem weird: Many bloggers don’t like the idea of not being paid for such an effort. However we have seen so many people building up their startups and income thanks to writing for other sites that Guest writing is a crucial tool for any kind of professional online activity. Some of the ways it can be used are: Gaining traffic to your own website, whether a blog or a company site. Sharing content with a wider audience. Finding a new reader pool to dip into. Branding yourself as an expert in your field, by solidifying your authority. Publishing samples around the web to get you consulting or freelancing work later on. Possibly gaining attention from major media sources by piggy-backing on a more popular site. Building relationships with important industry contacts. Spreading your wings and showing your chops in a new niche. Trading posts with other bloggers/writers to diversify your own blog content for free. As you can see, the applications of this technique are pretty broad, and there are many benefits. How To Get Started The process can actually be broken down into steps. Step One - Isolate Your Niche You know those dozen things you know a lot about? Don’t go jumping into them all at once. You should be isolating the niche that you want to focus on, and become an authority there, first. So select a category that you most want to be known for. Then break...
