HOW DO YOU CUT THROUGH THE NOISE? A Guest Blog Post By Megha Hamal It’s a great time for marketers to get their brand message out because they have more tools and channels than ever to work with. However, the digital media revolution also poses some challenges. For example, one could argue that there are too many channels – all providing a ceaseless flood of information – making digital media management confusing, if not overwhelming. With so much information, it can be difficult to capture someone’s attention. According to AD Week, “Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger audiences, and they are growing shorter all the time.” With so many channels to choose from, how can one manage his or her brand so the message is sent via channels that are most effective for the businesses? How do we cut through the noise? Strategy Strategy is the underlying foundation for any brand. It is difficult for brands to thrive without a brand strategy in place. In a world of too many options and distracted engagement, brands must determine strategies that put their audience in mind. Always ask: Who is the target audience? Where is the audience spending time? What is the end goal? Content Content is key. Brands can no longer send mass messages and use traditional marketing methods to reach their audience. Today, the content must embrace personalization, not mass marketing. The variety of social media channels to choose from provides...
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