“BEING THERE” How To Be A Social Media Rock Star In 2016 (Guest Blog Post By Karen Repoli) One of the most basic strategies – and one which is most often ignored, believe it or not – is to be there, live and active on the social network of your audience’s choice at the right time of day or night. All marketers talk about focusing your social media on the platforms your target audience uses most. For many entrepreneurs, the question is how do I find out which platform that is? One good place to start is the Pew Research Internet Project. As an example, Kay has defined her target market as: Male White Age 30-49 Education Level: College Income Level: Above $50,000 Checking the demographics at Pew Research she finds? Demographic Facebook Twitter LinkedIn Male 66% 25% 26% White 70% 20% 26% Age 45-59 79% 29% 32% Attended College 72% 27% 46% Income $50,000 + 66% 25% 32% From these findings it would appear her audience is primarily on Facebook followed by LinkedIn. However, before dumping all your marketing efforts in one platform you should consider some other variables. Such as: Facebook is the #1 social media platform and approximately 33% of social media users report that this is the only platform they use. Is Kay targeting a business to client audience or business to business prospects? If it’s the latter, then LinkedIn would be the top choice. Kay should also check her website analytics and see where current visitors are coming from and the corresponding bounce rate for each. This will give her a good indication of...
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