GREAT TIPS FOR MARKETING YOUR BLOG A Comprehensive Nuts & Bolts Guide By Karen Repoli I frequently discuss blogging and, if you follow me, you know I’m an advocate of blogging being an integral part of your overall marketing plan. If you have any doubt about the value of blogging, just check these stats from Hubspot.com “Companies who blog receive 97% more links to their website.” The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. Yes, I know I’ve said it before, but it’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information. When they know they can depend on relevant posts from you on a consistent schedule, they will return to your blog, again and again. So how often should you blog? What schedule can you maintain? How often can you provide valuable information or insights to your target audience? For SEO (search engine optimization) purposes, the more frequently the better. Some entrepreneurs find 2 – 3 times a week manageable and it is my recommendation. However, if you can only consistently manage once per week that should be your goal. Now that you’ve determined your posting schedule, it’s time to look at when, where and why promote. Where Do I Promote My Blog? Social Media is the first place that comes to mind when promoting your blogs. Ideally your followers, fans and connections are already interested in what you...
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