BUILDING MOMENTUM FOR YOUR BRAND The Power Of Podcasting By Guest Blogger By Lara O’Keefe With research pointing to a shift in visual over verbal intelligence, it seems almost counter intuitive that Podcasts have become such a popular platform for sharing and receiving content. Especially when we consider the similarities to traditional radio. Both are primarily verbal forms of communication, and easy to consume with no visuals or hosts in site. So, why the surge in popularity for podcasts when the popularity of radio essentially remains stagnant? Isn’t it pretty much the same thing? Well, as the kids like to say these days, “same, same, but different”. While podcasting has been around for more than a decade, it’s only been in the past few years that it’s really taken off as a preferred media platform. Brilliantly engaging podcasts such as This American Life, Serial, and the ever informative, Smart Passive Income, have certainly helped to increase popularity and listenership, but more important to note is the fact that from a marketing and sales perspective, podcasts are inherently changing the way we do business. WHAT IS A PODCAST? Simply put, podcasts are a digital audio file that can be easily uploaded to the Internet and later downloaded to a device such as an iPhone or tablet. There are a million reasons to use podcasts whether it’s for personal or commercial use, but below are my top five reasons you should be getting in on the podcast game: (1) SIMPLICITY, MY DEAR WATSON One of the best qualities of podcasts is...
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