STAND OUT FROM THE CROWD Increase Your Social Media Influence!! Google is constantly updating its search algorithms. This leaves many entrepreneurs and businesses struggling to keep up with the latest SEO tactics. The latest change looks at social approval signals such as “Likes” and “Shares” to increase your page rank. This means your success in reaching the coveted first page of a Google search involves building your social media presence. Social Media Influence is a marketing term used not only to improve your Google ranking but also to determine how affective you are on the most common social media platforms such as Facebook, LinkedIn and Twitter. You can use this information to get your brand recognised and become a thought leader in your niche. Your goal for each content piece is to convince the reader to take action. You need to encourage actual engagement and not just shares or retweets. No matter how many people know about you, if they don’t follow through with action all your hard work is useless. Get people interested in what you offer and actually engage with you. Before you write (or speak) the first word, decide what your call to action is. What Do You Want To Accomplish? Do you simply want to build credibility in your niche or do you want to make a sale? Another goal may be to engage in test marketing to get feedback on your services from your target market. You can actually use different social media outlets to get discussions started on your topic of interest. Base your content on what you are trying...
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