WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND? Guest blogger Natalie Hillar discusses the unique features of Snapchat and the huge potential it offers in marketing your brand. It’s quite different from Instagram, Pinterest and Twitter and Natalie gives a good over view here. There will be more articles from Natalie shortly coming soon as we examine the rise of visual based marketing platforms in a series of guest blog posts. What Makes Snapchat So Unique For Marketing Your Brand?https://t.co/NCfxfJxPHm @natdacatinsyd #Snapchat 4 #Branding pic.twitter.com/eF1emHrJPy — Keith Keller (@KeithKeller) November 30, 2016 My introduction to Snapchat was in a Town Hall morning at Pacific Magazines in Sydney in 2015. Facebook and Instagram campaigns were already forming a significant part of our client’s advertising mix, so we were keeping a keen eye on new social media platforms and trends. Personally, I was already a solid Facebook and LinkedIn fan, and an occasional Pinterest user. Facebook offered me a way to connect with friends and acquaintances around the world. LinkedIn was for grownup work related posts - often on the topic of social media, ironically. Pinterest was like a dirty little secret of sorts. A way to pin images of desserts with way too many calories, and a great way to share ideal home design ideas and dream travel destinations. Snapchat Was Totally Foreign Pacific’s Social Media Director demonstrated how a colourful rainbow could cascade out of your mouth if you used Snapchat’s face filter. It wasn’t long before we discovered the face swap function too and strange printouts of staff with their own hair, but their...
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