FREE GIVEAWAYS MAKE GOOD SENSE Guest blog post by Gennavieve Lyons Many people and businesses all over the world, myself included, have discovered the ways social media can contribute to success and growth in all areas of their companies, with one of those options being free content. From a business standpoint, “free” can be a daunting word; after all the goal of every business is to make money. However when done correctly, it is easy to see the benefits that free samples and giveaways offer. If you are still new to the idea, here are several ways freebies strengthen your social media presence and overall results. (1) Increase Website Traffic One of the best benefits of social media for businesses is using it to increase your website traffic. Not only can social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. One of the primary benefits of offering something of value for free is that it increases that flow of traffic by attracting customers that otherwise might have passed right by the social media page and therefore never make it to your official website. (2) Generate Leads For Less Social media is an easy way to generate leads. There are two main ways of doing this with free content: ungated content (requires no email address) and gated content (requires an email for access). Sharing gated content is a fruitful way for any company to generate leads and build a database. Free giveaways are therefore used to generate buzz around...
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