by Keith Keller | Jan 2, 2019 | GUEST BLOG POSTS: Social Media & SEO
PERSONAL BRANDING & ONLINE SUCCESS 10 Time Tested Tips To Try From Megha Hamal Gone are the days when the only important brands were Coca Cola, Nike, and McDonalds. Now we live in the time of Google, Yelp, and Instagram, where we have access to brands instantaneously and can research them thoroughly before trying them out. While these tools have made access to brands easier, they have also led to a constant reviewing, if not monitoring, of them. According to a 2017 consumer survey conducted by Bright Local, an agency providing search services to a range of local businesses in and around London, 97% of consumers read online reviews before visiting a business. Today we live in an era where brands can no longer exist in a vacuum, unaware of their online footprint. Therefore, building an influential brand that raises equity requires effective planning and innovative strategies. Without these two things, brands become paralyzed and do not sustain. This is where branding comes into play. Branding is the foundation of your brand. Whether a personal or company brand, an effective brand strategy gives you a competitive edge while reaching your target consumers. Does that mean your brand can be more than one thing? The answer is no!! Your brand is your exclusive promise to your customers, so ask yourself: what is my unique value proposition? What is my brand’s niche? Defining your brand can be a complex process. Doing your research and understanding your market is key, but research is only effective if you have strategies that are innovative and consistent with your brand image and message. Everything needs to...
by Keith Keller | May 24, 2016 | GUEST BLOG POSTS: Social Media & SEO
FREE GIVEAWAYS MAKE GOOD SENSE Guest blog post by Gennavieve Lyons Many people and businesses all over the world, myself included, have discovered the ways social media can contribute to success and growth in all areas of their companies, with one of those options being free content. From a business standpoint, “free” can be a daunting word; after all the goal of every business is to make money. However when done correctly, it is easy to see the benefits that free samples and giveaways offer. If you are still new to the idea, here are several ways freebies strengthen your social media presence and overall results. (1) Increase Website Traffic One of the best benefits of social media for businesses is using it to increase your website traffic. Not only can social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. One of the primary benefits of offering something of value for free is that it increases that flow of traffic by attracting customers that otherwise might have passed right by the social media page and therefore never make it to your official website. (2) Generate Leads For Less Social media is an easy way to generate leads. There are two main ways of doing this with free content: ungated content (requires no email address) and gated content (requires an email for access). Sharing gated content is a fruitful way for any company to generate leads and build a database. Free giveaways are therefore used to generate buzz around...
