LIFE AT THE OUTPOSTS Five Reasons Why Your Blog Needs Outpost Exposure Guest Blog Post By Chaenara O’Brien As Keith Keller and I discussed what we’re calling “The Outpost approach,” we couldn’t help but be intrigued by the daily evolution of blogging and how contagious it has become from being somewhat irrelevant just a few years ago. In 2015, Hubspot identified four insanely impressive blogging stats which showed just how blogging has planted itself as an integral puzzle piece in the bustling world of inbound marketing. B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. By 2020, customers will manage 85% of their relationships without talking to a human. From ideation to publication, the reality now is that anyone has a shot at being the next Ernest Hemmingway and using publishing platforms or ‘outposts’ such as LinkedIn Pulse or Medium, can help you do that anywhere, anytime. Mashable, VentureBeat, and The Huffington Post have rapidly evolved from singular guest blog posts to entire web communities mainly because blogs are very much like personal conversations, making it both relevant and enjoyable to a globally expansive readership. Five Reasons Why Your Blog Needs Outpost Exposure (1) Network Relevance Owning a dedicated blog should be a primary tool in your personal brand development kit for the long term. However, using ‘outpost’ platforms can kick start your content marketing ‘engine’ with engaging those who already deem you relevant in their circle of peers and subscribed content such...
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