by Keith Keller | May 17, 2016 | GUEST BLOG POSTS: Social Media & SEO
GREAT TIPS FOR MARKETING YOUR BLOG A Comprehensive Nuts & Bolts Guide By Karen Repoli I frequently discuss blogging and, if you follow me, you know I’m an advocate of blogging being an integral part of your overall marketing plan. If you have any doubt about the value of blogging, just check these stats from Hubspot.com “Companies who blog receive 97% more links to their website.” The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. Yes, I know I’ve said it before, but it’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information. When they know they can depend on relevant posts from you on a consistent schedule, they will return to your blog, again and again. So how often should you blog? What schedule can you maintain? How often can you provide valuable information or insights to your target audience? For SEO (search engine optimization) purposes, the more frequently the better. Some entrepreneurs find 2 – 3 times a week manageable and it is my recommendation. However, if you can only consistently manage once per week that should be your goal. Now that you’ve determined your posting schedule, it’s time to look at when, where and why promote. Where Do I Promote My Blog? Social Media is the first place that comes to mind when promoting your blogs. Ideally your followers, fans and connections are already interested in what you...
by Keith Keller | Feb 15, 2016 | GUEST BLOG POSTS: Social Media & SEO
Showcase Your Blog Content In 4 Steps Guest Blog Post By Stephanie Ward Recently I visited a blog I was curious about and wanted to see what kind of juicy tips I could pick up. But there were no categories to choose from and only one post was visible on the main blog page. There were no suggestions for posts similar to the one that was featured. And there wasn’t a collection of the most popular content. There were links underneath the one post that was showing for ‘older’ and ‘newer’ posts which is a smart move. Some people might be curious enough to click on one of those but it’s not likely. This is because our time is so precious that unless we know for sure that we’re going to get something we need, we can’t be bothered to sacrifice the time. And yes, there was a search box. But if you don’t know what you’re looking for, it doesn’t help. With blog posts, it’s often the case that you don’t know what you want until you see it. So what can you do? Let me hook you up with 4 ideas. (1) Feature the Categories of Your Blog You don’t have to show all of your categories, simply select the ones that are most significant to your audience. Check out this option. (2) Display More than One Blog Post on Your Main Blog Page There are many options to choose from here. You can show one full post and partial views of several others. You can show only the titles of many posts. Go to the...
