by Keith Keller | Sep 26, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET YOUR MESSAGE OUT THERE A Guest Blog Post Comparing Medium & Linkedin Pulse TIM KNOWLES Wouldn’t it be nice if you could get a ready-made audience for your content? I mean you’ve got a great bit of content, you’ve poured hours of blood, sweat, and tears into it. …… and you’ve edited it over & over again. Your article is awesome and this is your best work to date, for sure. It’s actionable content and it should get a ton of shares. You hit the publish button. “BANG” The clock goes tick tock and the number of readers creeps up into double figures. Woo hoo!! More than 9 readers, time to p-a-r-t-y. Did you forget to promote it? Doh!! You say to yourself, “I’ve got this”. I can use social media to promote my post. So, off you go and drop it into Facebook, Twitter, Pinterest and maybe even Google+. Or you schedule it out with Buffer or HootSuite You might find that you get a few shares and a few hundred clicks if you are lucky. This is a similar issue for many new bloggers (and some long-term bloggers). If only you could get your content in front of the right audience. The kind of people who would appreciate your excellent work and want to share it. Instant Audience - Just Add Water The 1970’s was an interesting time for many great reasons and many bad reasons. ….. and one bad reason was this. In the UK a food product emerged which was set to revolutionise food production. Cadbury’s, a UK-based chocolate company started in 1824 released...
by Keith Keller | Apr 20, 2016 | GUEST BLOG POSTS: Social Media & SEO
LIFE AT THE OUTPOSTS Five Reasons Why Your Blog Needs Outpost Exposure Guest Blog Post By Chaenara O’Brien As Keith Keller and I discussed what we’re calling “The Outpost approach,” we couldn’t help but be intrigued by the daily evolution of blogging and how contagious it has become from being somewhat irrelevant just a few years ago. In 2015, Hubspot identified four insanely impressive blogging stats which showed just how blogging has planted itself as an integral puzzle piece in the bustling world of inbound marketing. B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. By 2020, customers will manage 85% of their relationships without talking to a human. From ideation to publication, the reality now is that anyone has a shot at being the next Ernest Hemmingway and using publishing platforms or ‘outposts’ such as LinkedIn Pulse or Medium, can help you do that anywhere, anytime. Mashable, VentureBeat, and The Huffington Post have rapidly evolved from singular guest blog posts to entire web communities mainly because blogs are very much like personal conversations, making it both relevant and enjoyable to a globally expansive readership. Five Reasons Why Your Blog Needs Outpost Exposure (1) Network Relevance Owning a dedicated blog should be a primary tool in your personal brand development kit for the long term. However, using ‘outpost’ platforms can kick start your content marketing ‘engine’ with engaging those who already deem you relevant in their circle of peers and subscribed content such...
