10 ACTIONABLE STEPS TO IMPROVE YOUR TWITTER ENGAGEMENT A Guest Blog Post By Pankaj Narang Twitter can be used to create brand awareness, gain more leads, perform competitive analysis, and so much more. If you wish to learn how to use Twitter for marketing, then you need to have a solid plan for what to tweet about.. With the latest update regarding the 280-character limit on tweets, it has become easier than ever for marketers to come up with more engaging content. While having an appealing cover image or an optimized description will certainly help you gain brownie points on Twitter, you won’t be able to perform an outstanding Twitter marketing without working on your content. To help you draft better tweets, I have come up with this comprehensive post. Simply focus on these expert suggestions and draft winning tweets for your brand. (1) Make Your Tweets More Visually Appealing Almost every market knows that the retention rate of visual content is more than plain text. This is one of the main reasons why video and GIF-based content has grown over 220 times on Twitter. Therefore, to start with, you should unravel the art of video marketing on Twitter. By including photos, small clips, or GIFs in your tweets, you would certainly be able to convey more and get your audience’s attention instantly. Here are some proven statistics to provide how important visual content has become. On average, pictures get a 35% boost for retweets The inclusion of videos provide a boost of 28%...
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