“P.R.I.S.M” Monetising Your Marketing Guest Blog Post By Ian Cleary PEOPLE You will hear a lot of people saying that the number of fans/followers doesn’t really matter but it actually does! It matters if you are building a relevant audience. If you’ve got a relevant, growing audience of fans/followers it makes sense that you will get more eyeballs on your content which will result in more clicks and more website visits. Our traffic from Twitter increased by over 100% when we implemented tactics for growing our following. The revenue on social comes mainly comes from sales on your website and relationships that turn into sales. You can’t do either without building a relevant audience. If you want to do an analysis of your followers go to analytics. Twitter.com and you’ll see a breakdown similar to the following: To build a good audience you need to be attracting the right type of people with the right type of content. If you have a good profile audience but poor engagement you are providing the wrong type of content. If you get great engagement but you’re attracting the wrong audience you won’t be able to mobilize this audience into action. RELATIONSHIPS Yes, on social you need to be social! You need to share your content and also other people’s content. As you share more of other people’s content they will start sharing yours. As you engage with more people they will engage more with you. This leads to more engagement with your content which leads to more traffic. They are all linked! One good way of building...
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