FINDING SHELTER IN THE STORM Guest Blog Post By Mark Lupul (Profilze) Has it ever occurred to you that social media is like a storm? But storms aren’t all that bad are they? After all, witnessing lightning strikes and the rumbling aftermath can be a beautiful thing. Take Aaron Gordon, for example, when he mesmerized the world at NBA slam dunk competition or when International Women’s Day saw the internet blow-up with Kim Kardashian’s and Emily Ratajkowski’s selfie. I’ll guarantee that you’ll witness stuff you want to see and stuff you don’t; and regardless of how desirable this content is, you’ll be overwhelmed by the amount of it. Social networks are in business to feed you information or junk, rather, in all shapes and sizes. That is until a genius discovers an algorithm that reads your brain that gives you the junk you actually want to see. For now, it’s difficult to get your content so you better open up that UmbrELLO (see that Ello reference?) and embrace the storm. What Google’s CMO Has To Say About The Storm The other day I attended a digital marketing conference where I had the pleasure of listening to Fab Dolan, the CMO of Google Canada. He shared some fascinating and candid stories about the digital marketing industry. One particular nugget that stuck out was his assessment of how we go about digesting the web. He shared that he gets a ton complaints about YouTube’s videos. People are always concerned about the amount of junk and perceivably low-quality content being uploaded. Why would someone use a website that has one...
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