by Keith Keller | Jul 1, 2021 | eCommerce, GUEST BLOG POSTS: Social Media & SEO
HOW TO CREATE AN EXCELLENT CUSTOMER EXPERIENCE ONLINE A guest blog post by Katrin Langley Based on the original article: Live online shopping - The new customer experience? While the pandemic has changed many of our daily habits, the shift to where and how we shop continues to be a moving target. From shopping in a store to ordering everything online, consumer expectations continue to shift. How & Where We Shop Is Different. As an avid shopper, I take my purchases seriously. Whether shopping in person, on an eCommerce website, I still look for a superior customer experience to bring me back again. What types of experiences build brand loyalty? How can companies ensure they are meeting all the expectations of their customers? When looking for superior customer experience one of my top priorities is engagement. There is now a myriad of avenues to travel down for shopping without ever leaving your home. My social media feeds are filled with shopping ads from recent searches online or an algorithm dictating what might interest me. I have found many of those shops lack basic customer care and almost no customer experience when problems occur. Online Shopping Is Now Increasingly Popular While I shop from both platforms often, there is far greater room for discontent in my purchase followed by an often poor customer experience. Without the ability to try on, touch the fabric, or visualize the color next to my skin, I am often left less than pleased with my purchase. In the last couple of years retailer Lularoe and its...
by Keith Keller | Feb 19, 2018 | GUEST BLOG POSTS: Social Media & SEO
REAL WORLD APPLICATIONS FOR AUGMENTED REALITY Guest Blog Post By Sylest Christopher So What Is Augmented Reality Anyway? Augmented reality (AR) can be loosely defined as the use of technology to enhance the physical world environment with the assistance of computer generated images. Augmented reality creates an enhanced environment that does not really exist. The purpose of this technology is to overlay an environment over the top of the real world to achieve a deeper experience. Just like virtual reality, augmented reality enhances the perception of the user about reality. The only difference is that it happens in a physical world and the user can experience it through an AR enabled device. What makes augmented reality different from virtual reality is the element of the physical world as it superimposes the real world with the enhanced environment. The History of Augmented Reality Augmented reality can be traced back to 1968 when Ivan Sutherland launched “The Sword Of Damocles”. It was a head mounted display that showed overlaid images a in real time environment. Though it showed the basic graphics, it was the first example of the augmented reality that made it possible for the people to use a screen to see the superimposed visuals in a physical word. In today’s world, AR is a reality that exists in many areas of life. The smart glasses by Vuzix is a recent example of how augmented reality is playing its role in retail, manufacturing, and supply chain industries to assist professionals. But there is a wider use of this technology in the world. Whether it is healthcare, real...
