by Keith Keller | Oct 22, 2015 | GUEST BLOG POSTS: Social Media & SEO
How To Repurpose Your Content (The 3 Rs) Rewriting - Recombining - Reformatting Rewriting Rewriting means taking a piece of content you created and simply rewording it so that it’s original. This was a common method used in the days when massive article publishing led to good traffic from search engines, but simply rewriting content line-for-line is not so effective these days and doesn’t add new value. The search engines have become more sophisticated and they can tell when a new article is just a rewritten old one. So how do you repurpose your article? Add new information and do some editing as you rewrite. Now you produced something that’s truly original. You can update your old articles by adding new, more recent information. Also, instead of rewriting a piece line-by-line, you can reorganize it to make it more original. Recombining Recombining means taking two or more different pieces of content and putting them together into one. You can do this and still produce a piece of content that’s focused and simple. For example, if you have three articles on work/life balance, you can create one article that’s something like, “3 Ways to Achieve Work/Life Balance Now.” Along with recombining, you can also take an article apart and create multiple articles from its sections. If you have an article that teaches 10 tips for doing something, you can turn each of those tips into standalone articles. It’s all a matter of adding or removing details. Reformatting Finally, there’s reformatting. Reformatting means to take a piece of content that’s in one format and turn it into a piece of content...