by Keith Keller | May 2, 2016 | GUEST BLOG POSTS: Social Media & SEO
MAKING SENSE OF BIG DATA Guest Blog Post By Mike Segveld www.MikeSegveld.nl Data is something that we simply can’t afford to ignore!! This blog post will show you the value of data, some of the future trends as well as showing you how to use your data to create a meaningful marketing plan for your business. Can It Be Automated? There is much automated nowadays, but can you automate the entire process of data (collection, reporting and concluding) or is there always a need for human skill? There is a trend that more things are being automated. This is because there are more opportunities to automate things. For example, behavioural targeting, finding certain behaviours on your site and respond with specific content, is also more and more automated. Just as the predictive side of analytics (the understanding of datasets and predict the value there from. This is because there are more opportunities to automate things. Data-driven is a very important component in everything you do, but it will be never the only component. The data can tell you what happens, but eventually you have to decide how you are going to anticipate. This is where creativity needed. It is important that you are going to formulate some hypotheses, test it and validate it with the data. Automating won’t let the human aspect disappear, but it move the human work. For example; The algorithms (that collect and make conclusions based on the data) have to be written. This is what the humans will do in future. The mainstream things will be automated faster, but the human...
