by Keith Keller | Sep 26, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET YOUR MESSAGE OUT THERE A Guest Blog Post Comparing Medium & Linkedin Pulse TIM KNOWLES Wouldn’t it be nice if you could get a ready-made audience for your content? I mean you’ve got a great bit of content, you’ve poured hours of blood, sweat, and tears into it. …… and you’ve edited it over & over again. Your article is awesome and this is your best work to date, for sure. It’s actionable content and it should get a ton of shares. You hit the publish button. “BANG” The clock goes tick tock and the number of readers creeps up into double figures. Woo hoo!! More than 9 readers, time to p-a-r-t-y. Did you forget to promote it? Doh!! You say to yourself, “I’ve got this”. I can use social media to promote my post. So, off you go and drop it into Facebook, Twitter, Pinterest and maybe even Google+. Or you schedule it out with Buffer or HootSuite You might find that you get a few shares and a few hundred clicks if you are lucky. This is a similar issue for many new bloggers (and some long-term bloggers). If only you could get your content in front of the right audience. The kind of people who would appreciate your excellent work and want to share it. Instant Audience - Just Add Water The 1970’s was an interesting time for many great reasons and many bad reasons. ….. and one bad reason was this. In the UK a food product emerged which was set to revolutionise food production. Cadbury’s, a UK-based chocolate company started in 1824 released...
by Keith Keller | Sep 12, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT IS THE INTERNET OF THINGS? Guest Blog Post By Tim Knowles The Internet of Things, (or IoT for short) is a network of connected objects. These objects are all connected to each other through the internet. Say what now? If you suffer from robophobia (someone with a fear of robots), stop reading right now. Because this is going to be a bone-chilling horror novel. But for the rest of you, we’re going to roll into the realms of sci-fi. In a time, long, long ago… The IoT is what the future should have been like. In the old days (the 90’s), we had false hopes for the future. We thought that the year 2000 and onwards would bring hover boards, time travel, and flying cars. At least anyone who watched Michael J. Fox and Christopher Lloyd in the 1985 film, “Back To The Future“ believed it would! The year 2000 came and went, and I still don’t own a hoverboard. Maybe there’s a billionaire someplace who owns a flying car. But, we know they aren’t available for consumers. Yet, the present day gives us new hope for the future. Richard Branson’s, Virgin Galactic is busy working on a revolutionary mode of transport. To paraphrase, a rocket will fire you into space. The earth will rotate and you will re-enter the atmosphere at a precise time. The result is you could commute from London to Melbourne in just 2 hours!! Wow! This is about a 24-hour journey using today’s methods. Something exists right now that is both exciting and terrifying. It’s the Internet of Things. Introducing Skynet (The Future Of Technology) I’m sorry if you...
by Keith Keller | Sep 5, 2016 | GUEST BLOG POSTS: Social Media & SEO
BUILD TRUST BY SHARING YOUR STORY Guest Blog Post By Andrea Scoretz Storytelling serves as a way to make information stick in the reader’s brain. It makes complex ideas understandable. A good story allows the reader to relate to you and your plight, creating an instant connection. A good story seduces us to the point that we cannot stop reading it. We simply must know what happens next!! It’s the same feeling one get’s when binge-watching a Netflix series. 🙂 We want people to feel emotionally invested in the stories we share. We want people to care about what we have to say. The human brain wants to find the meaning in what we are reading. It actively seeks out meaning, even when we don’t notice it’s doing so. The meaning our brain decodes from stories has the ability to influence our entire lives. The stories we share are seeds. The quality and level of authenticity is the water that turns those seeds into a lasting, mutually beneficial relationship. What you share with your reader has the potential to impact them for the rest of their lives. That’s the power of storytelling for business. Words are insanely powerful. In fact, writers are some of the most powerful people in the world. Which means quality is incredibly important if we want to connect with our readers. Particularly if we want our readers to respond favorably. (IE: click link/buy product/like page etc) We are in the age of content shock (I wrote about that here). To permeate the content shock wall we need to make sure our stories are succinct. The message must...
