A Guest Blog Post By Shruti Deshpande Today we live in a world where we are constantly over communicated to. This tunes our minds to block out the noise. This is indeed bad news for brand marketers. The more we contribute towards this, the more we are tuning out our own customers. What Is User Generated Content? User generated content is content created by users shared across multiple social media and marketing channels. This is content created in various formats like images, text, audio, and video. It is one of the best ways to push customer advocacy. User generated content requires marketers to not only know where their customers are but also which channels they have the most influence on. According to Sprout Social, customers are 75% more likely to share a good experience with a brand. Also, more than 70% are likely to buy from a brand that they have had good interaction with. As a result user generated content is refreshingly different and cuts through the marketing noise adding significant value to both brands and customers. Why Does It Work? We are in the times of ‘social advocates’ and tend to trust them more. Why? Because they are genuine. We as humans tend to trust the close circle of other humans in our lives. It matters what they have to stay about the products and services we use. Consumers have an innate ability to spot the fake, over-priced, over-endorsed products and rather prefer a true depiction of the value of the product in a real human environment. The...
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