BLOGGING FOR BUSINESS Five Ways To Attract Your Ideal Client With Blogging The Anatomy of a Blog Post Sharing your blog posts and links across social media is a stellar strategy to establish your social media rock star status. This doesn’t mean endlessly posting blog titles with links. It means creating and maintaining active social media business pages then and including your blog link and other social network URLs. Make sure your blog post lives up to your readers expectations and matches the “voice” and persona you’re presenting on the social platforms are on. How do you get your target audience to notice you? What will bring Jane Ideal Client to your social media profile and, ultimately, your website so she can see how valuable it would be to work with you or buy your product? One of the best ways to accomplish this is to start blogging. Don’t know the first thing about blogging? No worries, I’m here to help. Here are the basics of formatting a blog post: Remember to keep it simple, include plenty of white space. You may have to break up paragraphs in places that you don’t feel comfortable doing so, but it’s all about readability and not correct format like in a college or school paper. Include pictures that are relevant to the blog post, and always fill in the “alt” information for the picture. The best thing to enter in the “alt” field is the title of the post or your business/website name. For example, I include HIT Virtual in my pictures. Use plenty of bullet points, headlines, h1 and h2 headers....
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