by Keith Keller | Mar 9, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO BECOME A BETTER BLOGGER Five Great Ideas Here From Guest Blogger Rochelle Melander I love watching talent competition shows like American Idol. I notice that the best performers make singing look easy. Yet I know that many hours of practice support every single note. Because blogging is such an immediate experience, with posts responding to recent events, it appears easier than, say, writing a book. Yet hours of practice, study, writing, and revising makes the best bloggers stand out from the crowd. Here’s how to develop a winning blogging style: (1) Research The Medium Blogs are not periodicals or newspapers. They look different. The articles need to sound different and still offer great content. You need to learn the form instead of trying to squeeze your white paper writing style into a blog post. Know how the best blogs write: first person perspective, shorter posts, the best information at the beginning of the post, valuable content throughout the post, links to other information and blogs, and photos. (2) Sharpen Your Voice Read a few of your posts aloud. Does your unique personality come through in the writing? If not, keep writing and revising until your posts sound like you. Pro tip: people like you and want to read your work both because you have something valuable to say but also because of how you say it. Think about how your unique perspective, including your quirks and pet peeves, comes through in your writing. (3) Create Great Content Blogs need to provide valuable or fun information to the lives of others....
by Keith Keller | Feb 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
GUEST BLOG YOUR WAY TO SUCCESS Social Media Rockstar Tip By Karen Repoli Sharing your knowledge on other peoples sites is actually a fantastic strategy to help your build your own brand. That means making sure that you create and maintain active (and mutually beneficial) relationships with influencers in your field of expertise and add value to their community. In return they will usually allow you to place links to your material at the bottom of your articles and they will share them with their “TRIBE” on Social Media. Classic “WIN/WIN” How Often Should You Post? Ideally, you should be writing something everyday or so, but if article writing is not a passion of yours, make that “as often as possible”. There are other ways to contribute as well of course (Podcasts - Videos - etc) but article writing is still a great strategy for building authority. Don’t underestimate the power of regularity here as an effective part of your guest blogging strategy. Simply do as much as you can as often as you can. It all helps!! Meet Karen Repoli Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified. Karen’s practical, proven systems help entrepreneurs accomplish their business goals. Karen is passionate about helping motivated entrepreneurs so they can manifest their brilliance to the world. She is the...
by Keith Keller | Jan 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
BLOGGING FOR BUSINESS Five Ways To Attract Your Ideal Client With Blogging The Anatomy of a Blog Post Sharing your blog posts and links across social media is a stellar strategy to establish your social media rock star status. This doesn’t mean endlessly posting blog titles with links. It means creating and maintaining active social media business pages then and including your blog link and other social network URLs. Make sure your blog post lives up to your readers expectations and matches the “voice” and persona you’re presenting on the social platforms are on. How do you get your target audience to notice you? What will bring Jane Ideal Client to your social media profile and, ultimately, your website so she can see how valuable it would be to work with you or buy your product? One of the best ways to accomplish this is to start blogging. Don’t know the first thing about blogging? No worries, I’m here to help. Here are the basics of formatting a blog post: Remember to keep it simple, include plenty of white space. You may have to break up paragraphs in places that you don’t feel comfortable doing so, but it’s all about readability and not correct format like in a college or school paper. Include pictures that are relevant to the blog post, and always fill in the “alt” information for the picture. The best thing to enter in the “alt” field is the title of the post or your business/website name. For example, I include HIT Virtual in my pictures. Use plenty of bullet points, headlines, h1 and h2 headers....
by Keith Keller | Sep 23, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
THE IMPORTANCE OF BLOGGING FOR SEO What does blogging have to do with SEO? Blogging is a wonderful tool to create new or fresh content for your website. Thus giving it an updated feel. After most websites are created especially if you are a service you don’t update very often because there is really nothing new to update. So faced with a challenge of keeping your service in front of customers you have to do other things. Enter the concept of blogging. Originally blogging was a web-log. Reminiscent of the Sci-Fi show “Star Trek”. Entries were created daily, many were technically journals. The blogger would talk about their product launch,opinions and sometimes challenges with coming up with content. Blogs were also used a method for customers to understand what a company was doing, and to virtually meet the key players within a company. Clearer Thinking On Blogging Then blogs evolved into a collection of articles. Again, that format is varied now because bloggers are taking on a more conversation type tone and their topics are just as exciting. To make a blog post effective, use the same steps to create a web page, make sure that the title of your blog post has all or some of your keywords. Just like on your web pages you want to make sure that your keyword is used at least 3 times throughout the post. You can also use variations of the keyword another 2 times as well. You can bold,italicize or underscore your keywords as well just for the extra emphasis that those are keywords. Since photos are the “rage” and...
