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“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS

by Keith Keller | Dec 13, 2017 | GUEST BLOG POSTS: Social Media & SEO

“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS Guest Blog Post By Fabrice Briatte (Montreal) FRENCH TRANSLATION ALSO AVAILABLE Once upon a time, there was a world where people didn’t watch TV any more. There was a world where people used adblockers when they go to the Internet. People wanted brands to talk to them only when they needed it. Marketers couldn’t attract attention by disturbing them anymore. But there was a little fairy full of emotions called ‘Storytelling’ that could help marketers. Here is her story 😉 Micro Moments Are Changing The Rules The importance of moments Our life is made up of micro-moments. These micro-moments are changing the relationship between brands and clients. We spend most of these micro-moments through the Internet. According to Google, there are four types of “Micro Moments” (1) I Want To Know Moments When someone is exploring, but is not in purchase mode. (2) I Want To Go Moments When someone is considering buying a product at local store. (3) I Want To Do Moments When someone needs help finishing a task or wants to do something new. (4) I Want To Buy Moments When someone is ready to buy, and may need help. All these micro-moments represent chances for brands to engage with the clients. Brands can make this experience great just by giving the right information at the right time. 30,000 Decisions Every Day Micro-moments, micro-experiences mean micro-decisions. We make more than 30,000 micro-decisions a day. It means we have too much...

THE JOURNEY SO FAR

by Keith Keller | Jul 21, 2016 | Social Media Audios

THE JOURNEY SO FAR An interview With Jane Jackson Recently I was featured on Jane Jackson’s “AMAZING PODCAST” and it really gave me a great chance to reflect on the career changes that I have made over the years. I also got a chance to really appreciate those changes that were thrust upon me along the way. I have also spent some time this week segmenting the interview into smaller themes and getting them transcribed to make it easier to listen to as your time allows. If you prefer you can follow along by reading the questions and answers. WHERE IT ALL BEGAN (2REM FM) Podcasting really is my thing and the whole idea came about out of my love of radio. Here’s me doing my very first radio show in March 1982 at 2REM FM in Albury. I still have a recording of that first show (on cassette - lol) Jane Jackson: Welcome to my careers podcast, where I interview fascinating professionals who have made amazing career changes. Now, I am very fortunate to have, on the show, a twitter guru. This twitter guru is Keith Keller, who is now well known internationally as the Global Twitter Marketing Specialist. He is a popular speaker on the subject too. He’s appeared on numerous radio shows, teleseminars and webinars across the United States and Canada, UK and Europe as well as Australasia. His regular tweets, @KeithKeller, are testament to his passion for sharing the latest information about Twitter, as well as other social media platforms. He certainly has an ever growing list...