Guest Blog Post By Christina Garnett 2019 is right around the corner and you are no doubt working on next year’s strategy. So… where should you put your energy? What trends should you focus on to effectively reach your goals? Here are my top 5!! (1) Digital Ad Overload As more people spend time on social media and online, they are leaving data breadcrumbs for advertisers. You can target demographics, buying preferences, interests, etc. You can highly target the audience you want to hit, but so is everyone else. Just like the decline in organic, there is a lot of noise out there so the quality of content/ads is priceless now. It isn’t enough to just create a target audience, add an image, and press submit. Your audience is being inundated with static ads, search ads, videos ads, banner ads, Gmail ads, etc. Real question: where is the TIVO for social media ads? Eyeballs aren’t enough and it’s easy to have your ad grouped into the overall disdain of an audience who sees an ad after each scroll. Fight through the noise by being attuned to your audience and their needs. What do they want to see? What are their pain points? What kind of ad and message would make them want to respond? (2) Focus On ROI From the small business owner down the street to Fortune 500 companies, seeing ROI for your marketing and advertising efforts is wanted and valued. Digital advertising isn’t seen as a new medium anymore so it longer gets the “let’s just...
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