7 INFLUENCER MARKETING TRENDS FOR 2020 A guest blog by Christina Garnett One thing is for sure, 2020 is going to be a wild ride. Influencer marketing continues to be a hot button issue for brands, agencies, and users alike. As algorithms change, and new platforms such as Tik Tik emerge, how can today’s influencers thrive in 2020? The answer is yes - they need to adapt. More and more brands have determined that influencer marketing can be a valuable addition to their digital content strategy, but they still want to ensure that they see a return on investment. For influencers to continue to maximize brand and agency deals, as well as increase their reach, they will need to prepare. Accordingly, I have created a list of the top 7 influencer marketing trends of 2020. Like Removals Facebook is currently testing like removals in non-US countries around the world, and there is a consensus of the positives that could result. Influencers should not see this as an obstacle to their success but rather an opportunity to adapt. They are going to have to up their content and analytics game. So how can they adapt and prepare for the effects of these removals? (1) More influencers (macro and micro) will utilize media kits and provide reports to showcase their reach. With Instagram and Facebook hiding likes in countries across the world, influencers will still be able to see those likes; they won’t be audience facing. Influencers won’t be able to select as quickly based on their content’s success, so they will need to...
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