AMPLIFY YOUR ENGAGEMENT WITH VISUAL CONTENT A Guest Blog Post By Pierre de Braux (Image Source: Comedy Wildlife Photo – Julian Radd) These days, people are more easily distracted, thanks to the advances we’ve made in media distribution. As a matter of fact, our attention spans are shorter than that of a goldfish. According to a study conducted by Microsoft, the human attention span fell from an average of 12 seconds in the year 2000 to 8 seconds last 2015. This helps put things into perspective considering the fact that Goldfish have an average attention span of about 9 seconds. If you’re making use of content marketing, you should take this into consideration. In the past, words were enough to keep audiences engaged, but we’ve become more demanding since then. Content marketers now need to experiment different types of media to encourage interaction. Holding the attention of your audience in the digital world is difficult. Most marketers struggle to keep people on their website. Our shorter attention spans have led to increased bounce rates and decreased time spent on individual pages. So, how do we capture the attention of our target audiences? This is where visual content comes in pretty handy. The Importance of Visual Content 1. Humans Are Visual Creatures It’s should come as no surprise to learn that humans are highly visual creatures. Our eyes can process visuals 60,000 times faster than text. What’s more is that 90% of the information transmitted to the brain is visual, with only 10% used for the other four senses. A compelling argument for businesses is that people remember 80% of...
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