MAKING SOCIAL MEDIA PRODUCTIVE Guest Blog Post By Kara Vaina We’ve all done it….. browsing Facebook for hours on end, get stuck on twitter scrolling the feed as it continually updates, commenting on posts that aren’t productive, sharing information that isn’t necessarily helpful. So how do you really maximize social media to market your brand successfully, be productive and add value to others? Sharing - Retweeting - Commenting - Reposting The best form of branding and marketing on social media is from “sharing, retweeting, commenting, reposting” so the ultimate goal is to produce content that attracts attention for comment. Not everyone is going to agree, like or dislike your content but remember that’s exactly how you engage your listeners, followers and/or subscribers. Adding value to others is the best way to gain traction on your posts, get people thinking, questioning, engaging and sharing so think of content that is of interest, or you may have experience in that you can share. We all have experience, knowledge and expertise in something so use them to your benefit by sharing your knowledge to give you credibility. The most effective times to post (….. and the winners are!!) The most effective times to post are 830am, 1130am and approximately 5pm. Reason being that professionals are starting work, about to take a lunch break and just finishing work, mums have done school drops etc so these are the times to maximize your exposure. Aim to post around these times but in between don’t spend your day scrolling for notifications, browsing your twitter feed etc as this...
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