WHY SOCIAL MEDIA ENGAGEMENT IS THE DOORWAY TO SUCCESS Guest blogger Simon Zaku examines Social Media engagement in detail here and explains how you can improve your success rate with a few simple techniques. I have a quick question for you… Have you ever thought about whether you should focus your strengths on getting more traffic or getting more engagements? I bet every brand on Twitter (or social media in general) has in one way or the other thought about that. Maybe you’ve even seen or come across a few articles on this idea, just like this one. It’s an important question to ask because 24% of all companies surveyed don’t have a social media strategy. Anyway, the short answer to this little debate is: Engagement Wins Everytime!! So, in this post I’m going to prove to you why your brand could really benefit by focusing on engagement. …. and why that is so much better than simply counting the number of people that come to your website or blog. So Why Should You Focus On Engagement? It sure feels like most brands are just counting traffic as a yardstick for measuring the success of their lead generation efforts. However, in reality, the reverse is actually the case. In a recent research, Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. ‘Increasing audience engagement’ emerged first with 64% of the votes. Therefore, with so many brands wanting to increase audience engagement, you might be forgiven for asking the following questions (Q) Why...
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