TEN MOST COMMON TRAFFIC MISTAKES
Guest Blog Post By Karen Repoli
If you have a website or blog then you already know the importance of traffic.
Traffic is to internet marketing what “location - location - location” is to real estate. It is one of the major ingredients of online marketing. If you can’t generate targeted visitors to your site, you simply won’t make any sales.
Usually the owner or designer of a new website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.
Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.
(1) Not Using Keywords Effectively
This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.
(2) Repeating The Same Keywords
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site
(3) Robbing Pages From Other Websites
How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. It’s one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.
(4) Using Keywords That Are Not Related To Your Website
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.
(5) Keyword Stuffing
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.
(6) Relying On Hidden Text
You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers may set the keywords to the same colour as the background of the web page; thereby, making it invisible.
(7) Relying On Tiny Text
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.
(8) Assuming All Search Engines Are The Same
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.
(9) Using Free Web Hosting
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.
(10) Forgetting To Check For Missing Web Page Elements
Make sure to check every page in your website for completeness, like missing links, graphics (etc) There are sites on the web that will do this for free.
These are just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.
Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.
Meet Karen Repoli
Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified.
Karen’s practical, proven systems help entrepreneurs accomplish their business goals. Karen is passionate about helping motivated entrepreneurs so they can manifest their brilliance to the world.
She is the author of How To Create, Publish and Sell Your eBook as well as several ebooks including The Nuts and Bolts Series. This series includes books on Coaching Management, SEO, Social Media and Webinar Management. These manuals provide entrepreneurs with the practical tools they need to grow their business. Also, she is the Charleston Internet Business Examiner on Examiner.com. Examiner.com is a top 100 website, reaching over 37 million unique visitors a month.
Check out Karen’s “NUTS & BOLTS” book series
The Nuts and Bolts of Search Engine Optimization
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