One Book Every Entrepreneur Should Read

In this episode Keith shares one of his favourite books

Do What You Love - The Money Will Follow - Marsha Sinetar

Laura: So Keith, if you were going to recommend one book that you feel every online entrepreneur should read, what would it be?

Keith: I read a book called “Do What Your Love, The Money Will Follow” ages ago now and it completely changed my life. I will tell you why.

It sounds like one of those kooky New Age titles but it’s not. The book itself is filled with practical – that’s the keyword – practical advice about how you can move from working a day job that you hate to a job and lifestyle that you love. There’s a middle bit and the middle bit is research and planning and progress, yeah.

So the phrase, it sounds like the law of attraction. It’s just well, think it and it will happen. Build it and it will come. It’s one of those little kooky things people think that go well on T-shirts and quotes and on Facebook.

But it’s a book that’s full of practical advice. OK. If you want to have a job you love, well here’s a book about how to do it.

It’s not crystals and fairies. It’s hard work but the end result is that you will be able to spend your days at the beach having a latte and doing work on the laptop rather than having to spend an hour in a tin can each way. I’m painting a picture, right?

You spend an hour each way on the train, in a tin can, suited up, with the tie and nice shiny shoes and you’ve got to shave every day and you’ve got to go into this cubicle and everyone is miserable!

Not everyone but we both come from there. We’ve come from that environment, haven’t we?

Laura: Uh-huh. Yeah, it’s so true and there’s a fear factor, right? Because when you are an employee and when you work for a company, for the most part, there is a guaranteed paycheck. That’s not to say companies don’t go under but for the most part, you know that twice a month you’re going to get a check and you can take it to the bank and you can buy your groceries and pay your bills.

There is a huge fear factor for a lot of people that don’t feel that doing things on their own and doing what they love, they don’t feel the money will come.

So I think that it’s such a great book to recommend to people. I actually made my daughter read it when she was graduating high school before she started college. So I think it’s a phenomenal book and I think it’s a really great seed not only to plant in people before they make that jump.

But it’s also a great reminder when you were maybe a year into that jump, when things are really hard, when you’re feeling the frustrations of the grind, to read that book again.

Keith: Yeah.

Laura: To reenergize yourself, to remember what is possible when you do the right things in the right order.

Keith: Well, it’s practical inspiration. I mean I love quotes. I share them every day but you’ve got to have some systems, some ideas, some people that have done it before that can give you this sort of a roadmap, yeah, and this is like a roadmap for inspiration.

Lots of my friends hate their job but they’re too scared to leave it! I was there. This is the whole thing about what you’ve challenged me to think about in the course of these 15 interviews.

I mean I was scared shitless to leave my job for 20 years and I’ve tortured myself that OK, I’ve got a paycheck at the end of two weeks and I don’t mind. I will get drunk on a Friday night and I will go out for tea on Saturday night and that will sort of make up for it. But it never does, does it? It never does.