by Keith Keller | Jan 8, 2020 | GUEST BLOG POSTS: Social Media & SEO
7 INFLUENCER MARKETING TRENDS FOR 2020 A guest blog by Christina Garnett One thing is for sure, 2020 is going to be a wild ride. Influencer marketing continues to be a hot button issue for brands, agencies, and users alike. As algorithms change, and new platforms such as Tik Tik emerge, how can today’s influencers thrive in 2020? The answer is yes - they need to adapt. More and more brands have determined that influencer marketing can be a valuable addition to their digital content strategy, but they still want to ensure that they see a return on investment. For influencers to continue to maximize brand and agency deals, as well as increase their reach, they will need to prepare. Accordingly, I have created a list of the top 7 influencer marketing trends of 2020. Like Removals Facebook is currently testing like removals in non-US countries around the world, and there is a consensus of the positives that could result. Influencers should not see this as an obstacle to their success but rather an opportunity to adapt. They are going to have to up their content and analytics game. So how can they adapt and prepare for the effects of these removals? (1) More influencers (macro and micro) will utilize media kits and provide reports to showcase their reach. With Instagram and Facebook hiding likes in countries across the world, influencers will still be able to see those likes; they won’t be audience facing. Influencers won’t be able to select as quickly based on their content’s success, so they will need to...
by Keith Keller | Jan 4, 2020 | GUEST BLOG POSTS: Social Media & SEO
10 WAYS YOU CAN MAKE YOUR BUSINESS MORE SUSTAINABLE IN 2020 Based on an original article & video by Michelle Harris Ways your #business can be #environmentallyfriendly #Recycle#Reduce printing #Upcycle furniture Allow #remoteworking Use LED bulbs Use local businesses Walk or cycle to work Reduce water usage Use #green cleaning products Replace old appliances with #energyefficient ones pic.twitter.com/43WuR9S8Ir — Michelle D Harris - Social Media (@michelledh) January 30, 2020 There are significant benefits for your business and the environment if you run your business based on sustainable principles. It’s much easier than you think so with that in mind, we have created this simple checklist for you. 1. Recycle Business recycling will reduce your carbon footprint and will not only have a positive impact on the environment but also your business finances. Paper: – coloured, paper, documents, newspapers. Electronics, ink cartridges, Glass, Tins, Food waste, and old furniture 2. Reduce We can reduce our printing costs by: Doing a test page weekly so the ink doesn’t try up and then we are wasting that ink. Preview your print before you print it out, there is are a selection to tick on the Print page. Reduce printing by using smaller margins, or font size. Or switch to using digital resources 3. Upcycle Before you throw out that old office furniture try to think how you might be able to upcycle it, or maybe some else can so donate it to a charity shop or someone you know that might like it. 4. Consider Remote Working & Online Meetings I love remote...
by Keith Keller | Aug 1, 2019 | GUEST BLOG POSTS: Social Media & SEO
5 BIG TECH TRENDS DECODED Guest blogger Rodney Laws shares a simple explanation for the 5 major tech trends of 2019 & also talks about what to expect in the future. We’re living in a time of wonders, so it’s easy to miss some. Every day, tech publications announce fresh hyped up initialisms. So who’s responsible for all this hype? Some people who understand them, and some who just obsess about anything new. There’s an odd tempo to this process. An idea arrives, gets a lot of buzz, then seems to vanish while people work on the practical applications. If it seems truly viable, it becomes a big industry term seemingly overnight. If it doesn’t, it lingers in limbo, possibly forever. In this piece, we’re going to look at five main concepts that are commonly mentioned in the business world now. Artificial Intelligence (AI) The idea is simple: using technology to mimic elements of human intelligence. It was once best known as a Spielberg movie, but not now. After making enormous practical progress, AI now stands as a vital concern for the biggest brands in the world. Where it currently offers the most utility is in automation, particularly in the digital world. After all, digital demand is now impossible to meet with manual effort alone. With comprehensive AI systems (like the Atos Codex AI Suite), you can offload repetitive tasks. The result is a smarter business, freeing you up to put your time towards more complex issues. And the possibilities are growing rapidly. Consider a common digital marketing task like locating suitable social influencers....
