by Keith Keller | Aug 1, 2019 | GUEST BLOG POSTS: Social Media & SEO
5 BIG TECH TRENDS DECODED Guest blogger Rodney Laws shares a simple explanation for the 5 major tech trends of 2019 & also talks about what to expect in the future. We’re living in a time of wonders, so it’s easy to miss some. Every day, tech publications announce fresh hyped up initialisms. So who’s responsible for all this hype? Some people who understand them, and some who just obsess about anything new. There’s an odd tempo to this process. An idea arrives, gets a lot of buzz, then seems to vanish while people work on the practical applications. If it seems truly viable, it becomes a big industry term seemingly overnight. If it doesn’t, it lingers in limbo, possibly forever. In this piece, we’re going to look at five main concepts that are commonly mentioned in the business world now. Artificial Intelligence (AI) The idea is simple: using technology to mimic elements of human intelligence. It was once best known as a Spielberg movie, but not now. After making enormous practical progress, AI now stands as a vital concern for the biggest brands in the world. Where it currently offers the most utility is in automation, particularly in the digital world. After all, digital demand is now impossible to meet with manual effort alone. With comprehensive AI systems (like the Atos Codex AI Suite), you can offload repetitive tasks. The result is a smarter business, freeing you up to put your time towards more complex issues. And the possibilities are growing rapidly. Consider a common digital marketing task like locating suitable social influencers....
by Keith Keller | Jan 1, 2019 | GUEST BLOG POSTS: Social Media & SEO
Guest Blog Post By Christina Garnett 2019 is right around the corner and you are no doubt working on next year’s strategy. So… where should you put your energy? What trends should you focus on to effectively reach your goals? Here are my top 5!! (1) Digital Ad Overload As more people spend time on social media and online, they are leaving data breadcrumbs for advertisers. You can target demographics, buying preferences, interests, etc. You can highly target the audience you want to hit, but so is everyone else. Just like the decline in organic, there is a lot of noise out there so the quality of content/ads is priceless now. It isn’t enough to just create a target audience, add an image, and press submit. Your audience is being inundated with static ads, search ads, videos ads, banner ads, Gmail ads, etc. Real question: where is the TIVO for social media ads? Eyeballs aren’t enough and it’s easy to have your ad grouped into the overall disdain of an audience who sees an ad after each scroll. Fight through the noise by being attuned to your audience and their needs. What do they want to see? What are their pain points? What kind of ad and message would make them want to respond? (2) Focus On ROI From the small business owner down the street to Fortune 500 companies, seeing ROI for your marketing and advertising efforts is wanted and valued. Digital advertising isn’t seen as a new medium anymore so it longer gets the “let’s just...
