by Keith Keller | Aug 1, 2019 | GUEST BLOG POSTS: Social Media & SEO
5 BIG TECH TRENDS DECODED Guest blogger Rodney Laws shares a simple explanation for the 5 major tech trends of 2019 & also talks about what to expect in the future. We’re living in a time of wonders, so it’s easy to miss some. Every day, tech publications announce fresh hyped up initialisms. So who’s responsible for all this hype? Some people who understand them, and some who just obsess about anything new. There’s an odd tempo to this process. An idea arrives, gets a lot of buzz, then seems to vanish while people work on the practical applications. If it seems truly viable, it becomes a big industry term seemingly overnight. If it doesn’t, it lingers in limbo, possibly forever. In this piece, we’re going to look at five main concepts that are commonly mentioned in the business world now. Artificial Intelligence (AI) The idea is simple: using technology to mimic elements of human intelligence. It was once best known as a Spielberg movie, but not now. After making enormous practical progress, AI now stands as a vital concern for the biggest brands in the world. Where it currently offers the most utility is in automation, particularly in the digital world. After all, digital demand is now impossible to meet with manual effort alone. With comprehensive AI systems (like the Atos Codex AI Suite), you can offload repetitive tasks. The result is a smarter business, freeing you up to put your time towards more complex issues. And the possibilities are growing rapidly. Consider a common digital marketing task like locating suitable social influencers....
by Keith Keller | Apr 12, 2018 | GUEST BLOG POSTS: Social Media & SEO
7 SOCIAL VIDEO TRENDS DEFINITELY WORTH EXPLORING A Guest Blog Post By Jay Egger Any company looking to connect with a broader audience and increase engagement among their existing customers needs to delve deeply into the world of social video. That’s because social video generates 1200 percent more shares than text and images combined. Video generates more leads, more sales, and sticks in people’s brains longer than text. Basically, the internet is becoming all about video, and social video in particular. A social video is a specific kind of video content, tailored for the social media age. It’s a short, targeted piece that is meant to be shared around networks like Facebook, Instagram, and Twitter—and it doesn’t reek of marketing or advertising. It’s a story, or artistic endeavor, that just so happens to build up feelings of goodwill towards your brand, or give you an excuse to link to other forms of content or pages on your site. Achieving that equilibrium of “marketing, but not marketing” is tough, and figuring out how to give your video traction on social networks is even tougher. In order to create the best social video content you can, explore these trends in the space and see if you can better tailor your videos for the internet of today and tomorrow. (1) Optimize Your Social Video For Different Channels Social video is not one size fits all. What works on Facebook may not work as well on Twitter, or on Instagram, for a couple of reasons. One of the reasons for that is length (which we’ll talk more about...
by Keith Keller | Feb 19, 2018 | GUEST BLOG POSTS: Social Media & SEO
REAL WORLD APPLICATIONS FOR AUGMENTED REALITY Guest Blog Post By Sylest Christopher So What Is Augmented Reality Anyway? Augmented reality (AR) can be loosely defined as the use of technology to enhance the physical world environment with the assistance of computer generated images. Augmented reality creates an enhanced environment that does not really exist. The purpose of this technology is to overlay an environment over the top of the real world to achieve a deeper experience. Just like virtual reality, augmented reality enhances the perception of the user about reality. The only difference is that it happens in a physical world and the user can experience it through an AR enabled device. What makes augmented reality different from virtual reality is the element of the physical world as it superimposes the real world with the enhanced environment. The History of Augmented Reality Augmented reality can be traced back to 1968 when Ivan Sutherland launched “The Sword Of Damocles”. It was a head mounted display that showed overlaid images a in real time environment. Though it showed the basic graphics, it was the first example of the augmented reality that made it possible for the people to use a screen to see the superimposed visuals in a physical word. In today’s world, AR is a reality that exists in many areas of life. The smart glasses by Vuzix is a recent example of how augmented reality is playing its role in retail, manufacturing, and supply chain industries to assist professionals. But there is a wider use of this technology in the world. Whether it is healthcare, real...
