by Keith Keller | Jan 2, 2019 | GUEST BLOG POSTS: Social Media & SEO
PERSONAL BRANDING & ONLINE SUCCESS 10 Time Tested Tips To Try From Megha Hamal Gone are the days when the only important brands were Coca Cola, Nike, and McDonalds. Now we live in the time of Google, Yelp, and Instagram, where we have access to brands instantaneously and can research them thoroughly before trying them out. While these tools have made access to brands easier, they have also led to a constant reviewing, if not monitoring, of them. According to a 2017 consumer survey conducted by Bright Local, an agency providing search services to a range of local businesses in and around London, 97% of consumers read online reviews before visiting a business. Today we live in an era where brands can no longer exist in a vacuum, unaware of their online footprint. Therefore, building an influential brand that raises equity requires effective planning and innovative strategies. Without these two things, brands become paralyzed and do not sustain. This is where branding comes into play. Branding is the foundation of your brand. Whether a personal or company brand, an effective brand strategy gives you a competitive edge while reaching your target consumers. Does that mean your brand can be more than one thing? The answer is no!! Your brand is your exclusive promise to your customers, so ask yourself: what is my unique value proposition? What is my brand’s niche? Defining your brand can be a complex process. Doing your research and understanding your market is key, but research is only effective if you have strategies that are innovative and consistent with your brand image and message. Everything needs to...
by Keith Keller | Jun 20, 2013 | MP3s, Social Media Audios, Twitter Podcasts
In 2011 I had the pleasure of interviewing Michael Stelzner, founder of Social Media Examiner, about his new book “LAUNCH”. In this interview Michael reveals the formula that made him a millionaire in the Great Recession. The information shared here is as relevant (and timeless) now as it was then. Please share it “FAR & WIDE” The Elevation Principle: GC + OP - MM = G Great Content plus Other People minus Marketing Messages equals Growth (Image courtesy of Irma Zimmerman in Melbourne @TellJuicy) www.Twitter.com/TellJuicy Click on the link below to find out more about this extraordinary book www.ElevationPrinciple.com Michael’s book will show you how to: Create highly sharable content that meets people’s needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services www.SocialMediaExaminer.com Propel Yourself Beyond The Competition http://t.co/XVxXia8Rzb #SocialMedia 4 #Business @Mike_Stelzner (MP3) — Keith Keller (@KeithKeller) December 17,...
