by Keith Keller | May 24, 2016 | GUEST BLOG POSTS: Social Media & SEO
FREE GIVEAWAYS MAKE GOOD SENSE Guest blog post by Gennavieve Lyons Many people and businesses all over the world, myself included, have discovered the ways social media can contribute to success and growth in all areas of their companies, with one of those options being free content. From a business standpoint, “free” can be a daunting word; after all the goal of every business is to make money. However when done correctly, it is easy to see the benefits that free samples and giveaways offer. If you are still new to the idea, here are several ways freebies strengthen your social media presence and overall results. (1) Increase Website Traffic One of the best benefits of social media for businesses is using it to increase your website traffic. Not only can social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. One of the primary benefits of offering something of value for free is that it increases that flow of traffic by attracting customers that otherwise might have passed right by the social media page and therefore never make it to your official website. (2) Generate Leads For Less Social media is an easy way to generate leads. There are two main ways of doing this with free content: ungated content (requires no email address) and gated content (requires an email for access). Sharing gated content is a fruitful way for any company to generate leads and build a database. Free giveaways are therefore used to generate buzz around...
by Keith Keller | Apr 14, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHY VIDEO IS THE FUTURE OF CONTENT Great Guest Post By Els Van De Veire Big research simply shows us that video is at the core of all future content marketing. A recent study estimates that video will eventually account for as much as 80% of all consumer internet traffic. Amazing, but why is video so popular? (1) Video Reaches Lots Of People Online video has become the prime format for users, to get informed. So if you think about your marketing, it’s key to fully embrace video, to engage with your audience. Never before have we had a tool at our fingertips, that was so powerful in regards to potential outreach. Blendtec, an American blender manufacturer, wasn’t very popular until 2006. After they released the first episode of “Will It Blend” they became one of the biggest players in the industry. One of their most successful episodes (blending an iPad) reached over 18 million people so far. Will It Blend? - Marbles Will It Blend? - iPad (2) Video Reaches The Right People As a local business, you don’t necessarily need your video to go viral. In your case, 1,000 or 10,000 views might be the objective, not 10 million. Imagine you’re a local hairdresser specialised in funky hair designs. And imagine you’re hiring new people to be a good fit with your brand. You don’t want millions of hairdressers applying, right? Just the right amount of funky people. (3) Video Engages With People As a small business, you are dealing with people who live in the information-overload-era. So please…give...
