by Keith Keller | Aug 15, 2016 | GUEST BLOG POSTS: Social Media & SEO
SUCCESSFUL CONTENT MARKETING Guest Post by Ms. Candy Blog I have always worn my heart on my sleeve, but when I decided to create a brand, I took steps to ensure that my heart and self would be safe. Ironically, doing so has exposed the very essence of who I am. Back in 2014, after being out of work for almost a year, I longed to have something which would make me happy which, in turn, would bring others happiness. Ms. Candy Blog, “where candy is always in vogue”, was born, a candy vlog and persona. The first creation ever published under the Ms. Candy Blog brand was a YouTube video candy review of the RuPaul candy bar. I love RuPaul and the fact that he came out with a candy bar when I decided to start a candy vlog was far too coincidental. That said, I found it very hard to contain myself when shooting the video which warranted several takes. Between my energy level and tears, it was very hard to give the kind of performance I thought an audience wanted. After all, I was a new person on YouTube who would be judged and torn apart by the masses in a million different ways and I was very conscious of the perception I wanted to earn. If perception is reality, then the performance becomes the reality which lives on in perpetuity or until you or YouTube take down your video. And because I had seen so many other YouTubers’ reception (I used to work for YouTube), I created...
by Keith Keller | Jul 25, 2016 | GUEST BLOG POSTS: Social Media & SEO
FACEBOOK LIVE OR PERISCOPE? 3 Key Factors To Help You Decide ((Guest Blog Post By Ms. Candy Blog)) I’ve been livestreaming for over a year, beginning on Periscope after hearing a few people mention. Like the majority of those who Periscope, my first “scope” (term used for first livestream on Periscope) was with the back camera of my phone showing my surroundings, specifically traffic on the Long Island Expressway in the rain. I quickly got the hang of Periscope which has been through so many updates that as I write this, there’s likely some new feature being worked on that’ll be in the next update pushed out. In a year’s time a lot has changed in the livestreaming landscape. Periscope has listened to its users’ needs and requests and the app has improved greatly. There have also been a number of app based competitors (YouNow, MyWay, MeVee, Busker, Live.Me) who have sprung up while others have gone by the wayside (MeerKat). That said, the closely knit community of Periscope has expanded to other streaming options; the one which has seen the largest use is Facebook Live. I’m often asked what are the differences between Facebook Live and Periscope. While there are quite a few, there are three which I feel are the key differentiating factors in selecting the platform which is right for you. (1) Building Your Following Well the mass majority have been on Facebook for years. How many friends do you have? These friends quickly turn into viewers as you stream directly from your Facebook profile. Viewers will see the...
