by Keith Keller | Jul 2, 2015 | MP3s, Twitter Podcasts
GETTING STARTED ON TWITTER A while back now, I developed a series of podcasts with Annemarie Cross all based around “CRACKING” the Twitter code. Part 1 is all about this idea: Do you need to promote yourself and your products? Well Twitter may just be your missing link in your current marketing mix. First up, there are so many social media and blogging platforms out there. Facebook, Instagram, LinkedIn, YouTube, Google+… who can keep count? Whether you choose to use Twitter or not is completely up to you but please don’t just discount this fantastic platform because ‘you don’t get it.’ What I’ve learnt through the people I’ve mentored though, is that once they start to understand the ins and outs and how Twitter can really benefit them, they see it as a real asset to their business. Ever had a light bulb moment where things just make sense? I’ve witnessed thousands of them when it comes to my clients and Twitter. So, you might be asking: why should I bother with Twitter? “Twitter Is The Buzz Builder” It’s not Facebook, Google+ or any other platform: people check Twitter for news. In many instances, you’ll see news breaking on Twitter before the news… we’re talking from anywhere between a 10 second to 30 time frame. Of course, this means you need to tailor your messages accordingly. I’ve heard many people adopt a ‘one-stop shop’ strategy to all of their social media platforms. In my experience, this doesn’t work. Twitter is not Facebook… people aren’t interested in seeing you eat an ice cream on the beach or your endless...
by Keith Keller | Feb 21, 2012 | Social Media Articles
This is Part 4 of my blog series featuring Hubspot’s AWESOME eBook “Using Twitter for Business: An Introductory Guide” http://bit.ly/HubSpotTwitter4Business So let‘s get started with Twitter! The first thing you‘ll need to do is get signed up for an account! Before signing up, decide whether you want a personal or a business Twitter account. Both are good for a company to have, but each serves different purposes. Company account: Represents the company as a whole. Use this type of account to: Keep your customer base up-to-date on your events Promote recent blog articles or news Update your consumers about products/services Give real-time updates at conferences and events Offer customer service and support Personal account: Used by an individual employee at the company. This account type is more personalized, can be used to talk about non-company related things, and is better for direct relationship building. Use this type of account to: Act as a liaison to the public for your company Update people on what you‘re working on Share tidbits about your personality Expand your company‘s network and make connections To get your own account, go to http://Twitter.com and click “Sign up for Twitter” Clicking this button will bring you to a page where you will select your username and password. Your username is very important. This name will be how people refer to you on Twitter and potentially how people will acknowledge you if you ever meet any of your Twitter followers offline. Think of your username as your personal brand name. That‘s how important it is. Ideas for Twitter Usernames: 1. Your full name (JamesDean)...