HOW TO GET TARGETED RESULTS FROM TWITTER ADS Guest blog post by Manuel Delgado With over 300 million monthly active users, Twitter is one of the most vibrant and lively online communities. It comes as no surprise that it is one where competition for user’s attention is most fierce. It is also well-known that extracting all the value from Twitter’s advertising platform, Twitter Ads, implies an arduous learning curve. Finding out how to reach your desired audience ahead of the competition requires effort, creativity… and a healthy budget. There are ways, however, to take the fast lane towards success on Twitter Ads. One Twitter Ads feature that goes largely unnoticed is “Tailored Audiences” Lists of users that can be used as the target audience for your campaigns, instead of defining your audience through demographics and interests. Therefore, Tailored Audiences are a very effective way of reaching your goals on Twitter. Let’s review some of the typical uses for “Tailored Audiences” in a Twitter Ads campaigns. Taking advantage of your first-party data Leveraging the information that your organization already owns makes sense and is a straightforward way of designing your target audience. Accordingly, your CRM tool or lead management software can be a superb starting point for a Twitter Ads campaign. A Tailored Audience can be created with a list of Twitter usernames, Twitter IDs, other advertising identifiers and, most commonly, phone numbers and email addresses. If you plan on using phone numbers or emails, remember that not all of them will find a matching user on Twitter. Use a relatively large database here as the minimum...
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