by Keith Keller | Dec 13, 2017 | GUEST BLOG POSTS: Social Media & SEO
“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS Guest Blog Post By Fabrice Briatte (Montreal) FRENCH TRANSLATION ALSO AVAILABLE Once upon a time, there was a world where people didn’t watch TV any more. There was a world where people used adblockers when they go to the Internet. People wanted brands to talk to them only when they needed it. Marketers couldn’t attract attention by disturbing them anymore. But there was a little fairy full of emotions called ‘Storytelling’ that could help marketers. Here is her story 😉 Micro Moments Are Changing The Rules The importance of moments Our life is made up of micro-moments. These micro-moments are changing the relationship between brands and clients. We spend most of these micro-moments through the Internet. According to Google, there are four types of “Micro Moments” (1) I Want To Know Moments When someone is exploring, but is not in purchase mode. (2) I Want To Go Moments When someone is considering buying a product at local store. (3) I Want To Do Moments When someone needs help finishing a task or wants to do something new. (4) I Want To Buy Moments When someone is ready to buy, and may need help. All these micro-moments represent chances for brands to engage with the clients. Brands can make this experience great just by giving the right information at the right time. 30,000 Decisions Every Day Micro-moments, micro-experiences mean micro-decisions. We make more than 30,000 micro-decisions a day. It means we have too much...
by Keith Keller | Aug 22, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET YOUR BUSINESS BOOMING Guest Blog Post By Zdenka Sciacca Stories are captivating, and most people are usually interested in the characters for different reasons. While others easily relate with the protagonist, others are rooting for the antagonist. Regardless of the side of the fence you are sitting on, an interesting story usually catches the interest of people and retains their attention until the end. The brief illustration above shows how powerful storytelling can be particularly when done the right way. Storytelling is not only synonymous with novels and memoirs as businesses are beginning to realize the great potential inherent in this form of art. The art of storytelling is particularly helpful in content marketing campaigns and at Boomshare, we have realized this fact and put together ways of getting your business booming with storytelling. We look at the storytelling art as it relates to businesses and how it can be used by businesses to promote their brand. What Makes Your Story Great? A good story should be able to take the reader through the different stages, allowing the reader to relate easily with the events and characters of the story. A great story also has a main character with the major happenings revolving around him or her. The main character endures the most throughout the story and can be said to be the hero of the tale. Another feature of a great story is the background. The background here has to do particularly with your business. It also has to do with the setting in which the business exists or existed. In more technical...