by Keith Keller | Apr 14, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHY VIDEO IS THE FUTURE OF CONTENT Great Guest Post By Els Van De Veire Big research simply shows us that video is at the core of all future content marketing. A recent study estimates that video will eventually account for as much as 80% of all consumer internet traffic. Amazing, but why is video so popular? (1) Video Reaches Lots Of People Online video has become the prime format for users, to get informed. So if you think about your marketing, it’s key to fully embrace video, to engage with your audience. Never before have we had a tool at our fingertips, that was so powerful in regards to potential outreach. Blendtec, an American blender manufacturer, wasn’t very popular until 2006. After they released the first episode of “Will It Blend” they became one of the biggest players in the industry. One of their most successful episodes (blending an iPad) reached over 18 million people so far. Will It Blend? - Marbles Will It Blend? - iPad (2) Video Reaches The Right People As a local business, you don’t necessarily need your video to go viral. In your case, 1,000 or 10,000 views might be the objective, not 10 million. Imagine you’re a local hairdresser specialised in funky hair designs. And imagine you’re hiring new people to be a good fit with your brand. You don’t want millions of hairdressers applying, right? Just the right amount of funky people. (3) Video Engages With People As a small business, you are dealing with people who live in the information-overload-era. So please…give...
by Keith Keller | Jan 27, 2016 | GUEST BLOG POSTS: Social Media & SEO
JOIN THE VIDEO MARKETING REVOLUTION Guest Blog Post & Blab By Preston Odenbrett What Is Your Favourite Travel Destination? (Blab Video Replay) Video marketing has definitely arrived in a big way!! YouTube statistics indicate that it has more views and more uploads per minute than many other major channels and both individuals and businesses alike are consuming video at an ever increasing rate. Why would that be surprising? Look at how long it took TV to take over households back in the 1950’s when radio was the major medium for most households. I believe TV gained 50% adoption five years less time than radio did. Video today is getting a massive lift due in part that Social Media is allowing video to be part of postings. Many who are in the video business have been watching this bubble grow larger each and every year and some people say that video will take over the internet in the next five years or less. It helps that bandwidth speeds have gone up and providers are allowing the bandwidth to go through cable but also through the air using many mobile devices that are in the market today. Virtual Reality (VR) The future is here - users can now be in a room at their home or office and be able to place an object lets say a motorcycle and be able to rotate and actually manipulate the object in anyway the user decides. If you remember Star Trek and some other TV shows in which you can change the environment that they are in and be able to share that with others to...
by Keith Keller | Dec 15, 2015 | GUEST BLOG POSTS: Social Media & SEO
BLAB 101 - ALL YOU NEED TO KNOW!! Great Decoder Here From Andrew McCauley!! Would you like to engage with your community in real time by hosting a BLAB? Here are several Quick Tips for Blab to make the most of your live streaming experience. Once you know how to use Blab, your world of engagement will open up like never before. Blab is going to grow rapidly. There are a lot of influential people joining the platform already, which is bound to spur its growth. Blab is a very exciting platform that is destined to see major growth over the next few years. Live streaming is going to be huge and the Blab guys have got this right. The best time to build a presence on these platforms is when they launch, so get in there quickly and build your presence. and learn how to use blab. More Great Resources About Blab & Video How To Live Stream On Blab (Video By Sunny Lenarduzzi) How To Get Comfortable On Camera (Video By Sunny Lenarduzzi) BLAB HIGHLIGHTS – THE STORY SO FAR!! Follow me on Blab for updates & replays www.Blab.im/KeithKeller I will also be creating “HIGHLIGHTS” as podcasts on Sound Cloud ...
