WORKING INSTAGRAM LIKE A PRO Top Tips for Increasing Engagement By Elise Forsyth-Mort Instagram is tipped to become the next marketing powerhouse for businesses so if you aren’t already its time to jump on board and ride the next social media wave… Make Sure Your Page Is On Point Lets face it, creating great Instagram content consistently is really hard! So the last thing you want is for all that hard work to go to waste just because your page is a mess. Fill in your name (so people can find you!), write an engaging bio and add a web address, this shouldn’t take you more than 30 mins and the results will astound you. Hashed Hashtags You live and die by the hashtags you use on Instagram, without a lot of followers this is how you get your content seen so don’t leave them to chance and do your research before you post. Do away with the generic #love #cute #girl and use some hashtags that are actually going to bring you some customers. Put yourself in the mind of your consumer looking for your product, for example lets say you make designer concrete pots in Perth. You would want to use the following hashtags or similar: #PerthPots #PerthConcretePots #PerthProducts #HandMadePerth #MadeInPerth #PerthSmallBusiness … but do your own research, nobody knows your customers better than you do. Don’t Be Afraid To Follow There seems to be a stigma on Instagram around following too many pages or following more pages than are following you, this is crazy! Especially if you are...
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