by Keith Keller | Dec 19, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO MAKE YOUR NEXT BIG EVENT A SENSATIONAL SUCCESS A Guest Blog Post By Linda Allen So you have some big events coming up in 2018? Here are some great ideas that are easy to implement and should make your next event a sensational success. Let me know what you think and if these ideas were helpful for your event marketing. Be Part Of The Social Media Action!! With 2.3 billion people around the world now owning a smartphone, it makes good sense to try to capitalize on this. In addition, attendees who are unable to attend in person can take part via their favorite Social Media sites remotely. Social Media Marketing is an extraordinarily engaging way to involve your audience directly. Here’s An Example I have a prospect for an amazing event. Her company is supplying artwork for a new hotel in Saudi Arabia. This will be a contest for Saudi National artisans. Database development is required for vetting each artist’s submission. This is an amazing example of social media marketing at its best. A specific geo-location, receiving the artwork for each social media platform graphics. The worldwide audience will participate as judges: the audience chooses winners! Graphics ready, an audience ready, the exposure of artwork, the PR, the empowerment and connections grow!! Each social media platform will generate huge excitement and pride. The Finale - The grand opening of the hotel displaying the winning artisans and their art. More social media options. Not to mention the replay of these events - the memories. This will be the most...
by Keith Keller | Dec 13, 2017 | GUEST BLOG POSTS: Social Media & SEO
“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS Guest Blog Post By Fabrice Briatte (Montreal) FRENCH TRANSLATION ALSO AVAILABLE Once upon a time, there was a world where people didn’t watch TV any more. There was a world where people used adblockers when they go to the Internet. People wanted brands to talk to them only when they needed it. Marketers couldn’t attract attention by disturbing them anymore. But there was a little fairy full of emotions called ‘Storytelling’ that could help marketers. Here is her story 😉 Micro Moments Are Changing The Rules The importance of moments Our life is made up of micro-moments. These micro-moments are changing the relationship between brands and clients. We spend most of these micro-moments through the Internet. According to Google, there are four types of “Micro Moments” (1) I Want To Know Moments When someone is exploring, but is not in purchase mode. (2) I Want To Go Moments When someone is considering buying a product at local store. (3) I Want To Do Moments When someone needs help finishing a task or wants to do something new. (4) I Want To Buy Moments When someone is ready to buy, and may need help. All these micro-moments represent chances for brands to engage with the clients. Brands can make this experience great just by giving the right information at the right time. 30,000 Decisions Every Day Micro-moments, micro-experiences mean micro-decisions. We make more than 30,000 micro-decisions a day. It means we have too much...
by Keith Keller | Nov 27, 2017 | Featured Posts
Recently I was invited to speak at the “FUTURE OF SOCIAL MEDIA” conference here in Melbourne which was a lot of fun. I met so many great people on the day and also had the chance to find out about the latest Social Media strategies. How cool is that? THE FUTURE OF SOCIAL MEDIA (2017) I also had the great fortune to meet Miri Rodriguez from Microsoft and we chatted here about importance of storytelling for your business or startup. …. and how you can now create compelling videos on your smartphone or tablet. There are some compelling ideas here and I also talk about how I record and edit my videos as part of the “MAGIC MELBOURNIANS” video series. ? Keith Keller: So we’ve talked about storytelling as a powerful mechanism, but one of the big stories in the room today is budget Miri Rodriguez: Yeah Keith Keller: Can you explain a little bit about how people can enter the game, Miri Rodriguez: Yes Keith Keller: Without having to spend hundreds of thousands, or even hundreds of Dollars. I’ve got a Tablet, a Samsung Tablet, $50 stand, couple of hundred Dollars and we’re here. Miri Rodriguez: That’s it, and it’s as good as it can get. Honestly I love what you’re doing, and I love how you’re doing it, and showcasing it right now with this. At Microsoft, of course we have a bigger budget than a lot of people in this room have, and in reality, a lot of people come into these conferences and go: “Yeah great Microsoft, because you have the...
