USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE A Guest Blog By Jay Egger While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one. (1) Be Active No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel. (2) Talk About Trends Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an...
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