USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE
A Guest Blog By Jay Egger
While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site:
In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about.
But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression.
The primary way your Tweets can appear in search results is with a Tweet Carousel.
Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one.
(1) Be Active
No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour.
Whatever time you can dedicate to being active on Twitter, be consistent.
Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time.
Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel.
(2) Talk About Trends
Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results.
Keep an eye on what today’s trends are on Twitter, whether that’s breaking news or a funny meme, and find ways to incorporate some into your shares.
(3) Respond To Followers
This is simply good Twittiquette, but it can also help in getting you that coveted Carousel.
While you may have Tweets scheduled in advance, make a point of checking in at least once a day to respond to anyone who Tweets your brand.
Twitter has become such a strong customer service tool, so make sure you’re available to address customer questions and complaints publicly on Twitter before they become a PR nightmare.
(4) Encourage Inbound Links
When people link to your blog content on Twitter, it increases the likelihood that your Tweets will be indexed.
The more people that share a link, the better it does in search results.
So make sure you’ve got easy-to-click buttons to share all your blog content on social media, and encourage your Twitter followers to retweet your own share of it.
(5) Grow Your Followers
Consistently building your Twitter followers is another indicator to Google that you should have a Tweet Carousel.
Building your audience takes time, and requires you following people that fit your demographic (i.e. will be interested in the content that you share).
Commit to following a certain number of people each week.
You’ll see a percentage of them following you in return.
Over time, this can snowball into tens of thousands of followers.
You can keep your followers by engaging with them directly.
Pay attention to what they share and Retweet it when appropriate.
Everyone loves being highlighted on Twitter!!
(6) Include Images
It’s becoming standard practice to include an image with a Tweet, and for good reason: doing so will increase your odds of your Tweet being indexed by search engines by 12%.
Having an image also stops people in their tracks when scrolling through their Twitter feed, making them more likely to consume (and share) what you’ve posted.
(7) Use Video
Video, too, is a great visual attention-getter.
Everything from a talking head video to an explainer video can help get your Tweet into search results.
Just keep it short (under a minute is a good rule of thumb) and engaging.
If it’s hilarious, so much the better, because people will be eager to share it.
(8) Stay on top of what you’re tweeting
If you do get that Tweet Carousel, it’s even more important to be aware of the most recent Tweets you’ve published, because they now appear in search results.
If, for example, you’re an airline that’s been bombarded with customer complaints, it doesn’t do your brand reputation any good to have the last five Tweets responses to customer issues.
Make sure you’re posting other, more positive messages in between such issues to ensure that there’s a mix of Tweets that won’t turn Google searchers off of your brand.
(9) Pay Attention To Your Analytics
Twitter has robust analytics that can give you valuable insight into the types of shares and posts that people are resonating with.
Use this data to help you craft future social media strategy.
(10) Embed Tweets
Another way to get your Tweets in Google is by embedding them.
When you click the “Embed Tweet” option at the top right of a Tweet, you can use it on a website or in a blog post, and Google may actually include it in search results.
Twitter and Google really pack a powerful punch for your brand.
Make sure you’re increasing the odds of getting your Tweets into search results with these practices.
HOW TO USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE
MEET JAY EGGER
Jay Egger is a digital marketing strategist for Fit Small Business, who has helped build up the review section with his experience in writing, public relations and SEO.
— Keith Keller ???? (@KeithKeller) April 21, 2018
((Blog Post By Chris Silver Smith))