by Keith Keller | Jan 8, 2020 | GUEST BLOG POSTS: Social Media & SEO
7 INFLUENCER MARKETING TRENDS FOR 2020 A guest blog by Christina Garnett One thing is for sure, 2020 is going to be a wild ride. Influencer marketing continues to be a hot button issue for brands, agencies, and users alike. As algorithms change, and new platforms such as Tik Tik emerge, how can today’s influencers thrive in 2020? The answer is yes - they need to adapt. More and more brands have determined that influencer marketing can be a valuable addition to their digital content strategy, but they still want to ensure that they see a return on investment. For influencers to continue to maximize brand and agency deals, as well as increase their reach, they will need to prepare. Accordingly, I have created a list of the top 7 influencer marketing trends of 2020. Like Removals Facebook is currently testing like removals in non-US countries around the world, and there is a consensus of the positives that could result. Influencers should not see this as an obstacle to their success but rather an opportunity to adapt. They are going to have to up their content and analytics game. So how can they adapt and prepare for the effects of these removals? (1) More influencers (macro and micro) will utilize media kits and provide reports to showcase their reach. With Instagram and Facebook hiding likes in countries across the world, influencers will still be able to see those likes; they won’t be audience facing. Influencers won’t be able to select as quickly based on their content’s success, so they will need to...
by Keith Keller | May 31, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO FIND TWITTER INFLUENCERS A Guest Blog Post By Jenna Brandon When it comes to making buying decisions, it’s rarely ads that influence our choices. All those “buy me” messages that saturate modern web space stopped impressing us years ago. Nowadays it’s honest reviews and recommendations from independent sources that rule the day. Those “independent sources” are often industry leaders whose opinions on things are widely respected and listened to. One single tweet from such person about your company can do more for your business than the most expensive advertising campaign, especially if you’re only starting to build up your audience. But how do you get this person to pay attention to your humble self? Hopefully, this article will clear things up. Keep reading if you want to become a Twitter outreach rockstar. (1) How To Find The Right People To Reach Out To!! Getting started with influencer marketing is hard if you have no idea who the influencers in your industry are. Maybe you’ve heard of one or two, but in order to build an extensive list, you need to do some deeper research. Look for influencers among your own Twitter followers What if your A-lister is already your Twitter fan? Then he/she is definitely interested in your business and getting this person to collaborate is a piece of cake! Just go through the list of your own followers and identify those with an audience of 50K+ people. Then check out their profile and select those who share similar passions with you. For example, if you own a bookshop, look for book bloggers,...
by Keith Keller | Apr 5, 2017 | Social Media Articles, Twitter Podcasts
MY TOP TWELVE TWITTER TIPS Recently I had the honour of being featured as a “TOP 10 TWITTER INFLUENCER” So I thought I would take this opportunity to expand on the ideas presented in the original article from Report Garden. “GROWTH LESSONS FROM THE TOP 10 TWITTER INFLUENCERS” So Honoured To Be Featured Here!! via @ReportGarden https://t.co/MBaL5GzfgY … pic.twitter.com/eBUC3DDK8U — Keith Keller (@KeithKeller) April 4, 2017 (1) Use Twitter to drive people to your website or blog This is probably the number one benefit of Twitter actually. It is extraordinary for driving organic traffic to your website or blog posts. It can also be used to promote your You Tube videos or your podcast series. It’s an amazing resource so it’s well worth taking the time to learn it’s secrets. (2) The “Twitter3030” Method This is one of my favourite techniques for gaining targeted followers on Twitter and developing quality relationships. Follow 30 People Per Day For 30 Days Rinse & Repeat Follow people that you find inspiring and most importantly follow their followers. Chances are if you find them inspiring, and you’re tweeting similar things, they will follow you too. I’ve had robust success with this strategy, so try this one for yourself and let me know how you go. (3) Follow People First This one really picks up where the last idea left off. Following first is a terrific way to take the initiative and really helps you to find great people to connect with. Many of them will follow you back and you...
