KEYWORDS FOR MAXIMISING YOUR SEO Keywords are the EXACT words being used by the searcher to find you and your services. By using these you can almost GUARANTEE yourself increased traffic. Let’s use the analogy of a “ROADTRIP” I remember the first time I decided to go on a road trip. In those days you went to your local AAA office, picked up some maps and even got a consultation with one of the trip specialists. As you planned out your trip you had 2 options: the fastest route or the scenic route. Since I was heading home for Passover, I wanted the fastest route to my home state of Ohio. The advice I was given at the time was to follow I-95 or I-80 (it’s been years since I’ve made this trip!) The letter “I” indicates what is called “Interstate” and presumably one very very long path can take me from one end of the US to the other. Since I had not driven on an Interstates, I was told to follow the signs that indicated when I needed to cross over to another highway. Looking at my map, I decided that I would use the names of the exits (the places you turn off the interstate and connect to another interstate or usually a highway) So as drove on the highway I saw my last exit before entering into an new state was called Youngstown. So basically all I needed to was drive all the way to Youngstown. As I began driving, I noticed signs that said 30 miles to Youngstown. As I drove about 5 miles...
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