by Keith Keller | Sep 17, 2015 | GUEST BLOG POSTS: Social Media & SEO
KEYWORDS FOR MAXIMISING YOUR SEO Keywords are the EXACT words being used by the searcher to find you and your services. By using these you can almost GUARANTEE yourself increased traffic. Let’s use the analogy of a “ROADTRIP” I remember the first time I decided to go on a road trip. In those days you went to your local AAA office, picked up some maps and even got a consultation with one of the trip specialists. As you planned out your trip you had 2 options: the fastest route or the scenic route. Since I was heading home for Passover, I wanted the fastest route to my home state of Ohio. The advice I was given at the time was to follow I-95 or I-80 (it’s been years since I’ve made this trip!) The letter “I” indicates what is called “Interstate” and presumably one very very long path can take me from one end of the US to the other. Since I had not driven on an Interstates, I was told to follow the signs that indicated when I needed to cross over to another highway. Looking at my map, I decided that I would use the names of the exits (the places you turn off the interstate and connect to another interstate or usually a highway) So as drove on the highway I saw my last exit before entering into an new state was called Youngstown. So basically all I needed to was drive all the way to Youngstown. As I began driving, I noticed signs that said 30 miles to Youngstown. As I drove about 5 miles...
by Keith Keller | Sep 17, 2015 | GUEST BLOG POSTS: Social Media & SEO
SEO BASICS EXPLAINED (The Podcast) SEO is the process of making your product or service come to the attention of your potential customers. Social Media is one of the various steps used in SEO to achieve this. Each action step gets you closer to a complete process. The best analogy for this is each step or rung of SEO takes us higher, to get to the top of the ladder or reach our goal. Social media is one of the rungs on the proverbial ladder. Social Media is an amazingly fun tool and when used correctly can be an effective tool as well. What do I mean? Every time you create a blog post, or update a page on your website you should be sharing your information or content with others. The sharing process is through social media. How Is My Content Shared On Social Media There are a variety of ways to share your blog post and pages on social media.You have bookmarking sites, as well as more traditional social media such as Facebook or Twitter. You can also “ping” your blog posts as well. WordPress built websites have this particular feature built right in. The easiest way of course is by clicking on your “share buttons” and sharing. The more places around the web that acknowledge your content lets the search engines know that there is some pretty dang good content on that page. The search engines will look over your website (including the human reviewers as well) and confirm that you have great content by putting you right in the face of the people searching for...
