RECYCLE YOUR CONTENT A Guest Blog Post By Stephanie Ward!! As a business owner you’ve worked hard to create fabulous content that rocks & you will continue to do so going forward. That doesn’t mean however that all of your previous work can’t continue to be utilized and shared with your community. Don’t ignore your previous content, it’s extremely valuable. Just make sure it’s the best it can be and that it is organized. Let’s see how the three R’s of sustainability can be applied to your marketing. Reduce Eliminating content that is not relevant and reorganizing what remains will improve your visitors’ experience when they visit your website. Here are some suggestions to get you started. Get rid of outdated information on your website. Do you still have information on your website about an event that has already happened? Remove it. What about posts that are no longer relevant? Get rid of them. Is your website’s sidebar too cluttered? Take a hard look and make sure that all of the elements are valuable. Delete anything that is not compelling for your visitors. While you’re reviewing your sidebar this is a great time to make sure the elements are in the most effective order. It could be time to rearrange them. The most important element should be at the top of your sidebar. I hope that this is where you have your offer for your valuable free giveaway and ezine. The search box should always be the last element in your sidebar. Reuse Think about how you can take content on your website and convert it into additional...
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