by Keith Keller | Aug 15, 2016 | GUEST BLOG POSTS: Social Media & SEO
SUCCESSFUL CONTENT MARKETING Guest Post by Ms. Candy Blog I have always worn my heart on my sleeve, but when I decided to create a brand, I took steps to ensure that my heart and self would be safe. Ironically, doing so has exposed the very essence of who I am. Back in 2014, after being out of work for almost a year, I longed to have something which would make me happy which, in turn, would bring others happiness. Ms. Candy Blog, “where candy is always in vogue”, was born, a candy vlog and persona. The first creation ever published under the Ms. Candy Blog brand was a YouTube video candy review of the RuPaul candy bar. I love RuPaul and the fact that he came out with a candy bar when I decided to start a candy vlog was far too coincidental. That said, I found it very hard to contain myself when shooting the video which warranted several takes. Between my energy level and tears, it was very hard to give the kind of performance I thought an audience wanted. After all, I was a new person on YouTube who would be judged and torn apart by the masses in a million different ways and I was very conscious of the perception I wanted to earn. If perception is reality, then the performance becomes the reality which lives on in perpetuity or until you or YouTube take down your video. And because I had seen so many other YouTubers’ reception (I used to work for YouTube), I created...
by Keith Keller | Aug 2, 2016 | GUEST BLOG POSTS: Social Media & SEO
FROM YOU TUBE TO PERISCOPE & BACK Transitioning From YouTube To Periscope & Live Streaming Guest Blog Post By Ms. Candy Blog Since May 31, 2015, I have been a live streamer, prior to which I was a YouTube creator for a year and a half. My YouTube channel had moved from high production videos shot with a camera (not to mention scheduling, shopping, scripting, shooting, and editing), to quick vlogs done directly through an iPhone. It directly affected my YouTube performances, moving from didactic monologues to conversational updates. Live streaming is everything I was searching for and came at the perfect time in my journey as a content creator. My first Periscope stream was similar to everyone’s–hit “Start Broadcast” and see what the thing does. When I finally got my bearings, I decided to bring what I had been doing on YouTube to Periscope. In 2015, my theme song from YouTube found its place at the beginning of my “scopes” with my headshot. In 2016, the theme song is played throughout the broadcast without a consistent open shot as the platform’s format has changed. As people started to enter the “room”, I welcome them in, greeting them by name. The “Romper Room Effect” (based on the children’s television show where the participants wore name tags and were welcomed by name) is very powerful as the most beautiful word in any language is a person’s name. It also serves to create a relationship between viewer/participant and broadcaster somewhat similar to the relationship between teacher and student; remember when a teacher knew your name and...
